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Tuesday, November 12, 2019
2019 Tools of the Trade Celebrity Guest

Herman Moore

Herman Moore currently serves as Partner and Chief Marketing Officer at DSG Staffing, a certified MBE (Minority Business Enterprise) professional staffing agency that specializes in recruiting temporary and permanent personnel for more than 70 companies across various industries. Herman is also the Founder and Principal of Team 84 Marketing, a certified MBE (Minority Business Enterprise) full-service marketing agency offering total branding, digital development, analytics and more.

In 2000, Moore became Cinnabon’s 2nd largest Franchise Owner before selling the units to Cinnabon corporate in 2006.

Herman Moore received his Bachelor of Arts degree in Rhetoric and Communications from the University of Virginia in 1991. Moore was a 2-Sport college athlete and earned First Team All-American as a wide receiver in football and was both an Indoor and Outdoor ACC High Jump Champion in Track and Field.

Herman Moore was also one of the most productive wide receivers in NFL league history during his 12-year career (11 years Detroit Lions, 1 year New York Giants). Moore was the Lions first-round pick in 1991. He was named to the NFL Pro Bowl on four occasions and NFL All-Pro three times. In October 2007, Herman Moore was among 124 modern-era players, coaches, and contributors on the preliminary list of nominees for the Pro Football Hall of Fame's Class of 2008. Moore was one of only 7 other first-year eligibles to make the list.

In 1995 Herman Moore and teammate Brett Perriman combined to set the NFL single-season record that still stands for most combined catches (231) and receiving yards (3,174) by two teammates in the same season. Perriman’s 108 catches gained 1,488 yards. Moore had 123 catches for 1,686 yards. He is the only Detroit Lions receiver to catch more than 100 receptions in three consecutive seasons (1995-97).

Moore has been inducted in both the Virginia and Michigan Sports Hall of Fame and the Detroit Lions’ “Pride of the Lions” Ring of Honor, an honor given by professional sports teams to the best players and coaches in their histories.

Herman is the founder of the Tackle Life Foundation which provides essential life skills and experiences for successful individual growth and development. He also serves as a board member for the Ally Jolie Baldwin Foundation which is dedicated to promoting patient care support through the Children’s Hospital of Michigan.

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