REALTORS PROPERTY RESOURCE®: What's In It for Me? (09/03/13)
 
By now you’re probably heard of Realtors Property Resource® (RPR®). Are you taking advantage of this incredible member benefit? Or are you wondering, “What’s in it for me?” Let’s start with the basics: RPR is a national property database from NAR designed to provide REALTORS® with information on over 160 million parcels in the United States. That information comes with advanced technology tools and features that can be utilized to provide your clients and customers with dynamic reports and analytics which can assist them in making better informed decisions when buying or selling properties. The best part, is that RPR is available only to REALTORS® and is NAR member dues funded.  It carries no additional cost to members or brokers.

At the REALTOR’s® finger tips are:

  • Tax assessment / public records on 160 million parcels of property in the U.S.
  • Mortgage and lien information
  • MLS sourced data
  • Realtor Valuation Model® (RVM®)
  • Largest national database, by county, of foreclosure, pre-foreclosure, REO and default data
  • Nationwide school data, test scores and parent reviews
  • Dynamic mapping: school zones, neighborhoods, zip codes, cities, FEMA flood maps, plat maps and more
  • Geo-spatial data, aerial photography, street level images and bird’s eye view
  • Census, demographic and lifestyle data
  • Neighborhood information

You can see all the data that is available to you, but the magic question still remains: what can it do for me?  To start with, imagine having all these datasets in one place. One login and you’ll have access to all this data on over 160 million properties. Plus, since your MLS/Association has partnered with RPR, our MLS data is also available along with the other datasets. Not sure how this helps you? You can take advantage of the RPR Reports. Your expertise, attention to detail and comprehensive marketing plan landed you the listing contract. Now, you need to keep the seller engaged and informed on the local market throughout the listing and marketing process.  But what’s going to work best?

In this tumultuous market, homeowners are expecting to have access to all the changes in the market while their property is for sale. Perhaps they have a few distressed properties down the street and they’re concerned about how they may affect their home’s value. Many consumers turn to the Internet for information, where incorrect property information, inaccurate house values, and dated information can give them unrealistic expectations of market time and value.

But what if your clients received timely and comprehensive reports, that gave them a true picture of what their market looks like? And, if that report came branded from you, their trusted REALTOR®, there would be no need to look elsewhere for information. RPR’s Market Activity Report is designed to do exactly that. The Market Activity Report is a snapshot of all the changes in a local real estate market. It includes a market activity summary and a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back days, weeks, or even up to 3 months, allowing you to easily create reports for your clients. Now they don’t have to look elsewhere, and you are keeping your expertise and ‘brand’ in front of them on a regular basis.

Beyond impressing current clients, what about attracting new clients? Again, RPR reports can help. The Neighborhood Report is a great way to showcase not only your local knowledge, but the neighborhood as well. Neighborhood stats including the number of households with children, weather, commuting information and more are all included in this dynamic report, and offers a professional way to show market knowledge for prospecting and farming market strategies.

Create this report for display at Open Houses, giving perspective buyers an idea of the neighborhood.  Even if they are not interested in the house you have listed, the branded report covers the local area and it’s likely the buyers will hang-on to it as they continue to preview homes. Because of the value you demonstrated and the fact that your contact information is included on the report, chances are high that when they have more questions, they’ll be able to quickly get back in touch with you.

So how can you start taking advantage of this amazing member benefit? Simply head to www.narrpr.com, click on “Create New Account” and setup your account. You’ll need your NRDS number and MLS information. In a few short minutes, you’ll be up and running.  Still not convinced?  Visit the RPR Blog to see how your fellow REALTORS® are using RPR to increase their business. Either way, check it out. You’ll be happy you did.

 

REALCOMP SUBSCRIBER ACCESS:

  • Access RPR through the "Additional Data" menu item in RCO3®
  • Access RPR through the links that appear on the actual listings in RCO3®
  • Access RPR through Realcomp’s Clareity Security software by clicking the RPR logo
                       
 
Last modified:  Thursday, September 12, 2013

 

Feature Story September 2013

September 2013

September 2013

New Automatic and Reoccurring Fines for Photos

Exterior-Primary Photos are Important! So much so, Realcomp will begin implementing new automatic and reoccurring fines, as of October 1st, for failure to provide an exterior-primary photo for each and every listing (except on Vacant Land properties).

New IDX-Compliant Search Link Tool on RCO3

New IDX-Compliant Search Link Tool Now Available on RCO3® for Individual Agents (09/10/13)

RCO3® Quick Tips: Working with the Client Portal

The Client Portal function of RCO3® is one of the most popular and appreciated features of the new system. It's important that you understand how this module works to fully benefit your clients.

REALTORS PROPERTY RESOURCE®: What's In It for Me?

By now you’re probably heard of Realtors Property Resource® (RPR®). Are you taking advantage of this incredible member benefit? Or are you wondering, “What’s in it for me?” Let’s start with the basics!