Niche marketing is the practice of targeting a group based on a shared trait, need, or interest. This can be anything from single parents to wine lovers, and each month we’ll add a new niche below to help you learn to identify, target, and market to different niches to attract buyers and sellers with specific needs.
Many agents are reluctant to position themselves as a specialist for fear of limiting their earning potential, but in reality, targeting a broad audience takes far more time and resources than most agents are able to allocate to their marketing efforts, so choosing a dedicated niche makes sense. In addition to helping you differentiate your services from other real estate agents, you can build credibility and focused expertise that will make you the obvious choice for people in your niche instead of just one of hundreds of agents who don’t specialize in your niche.
How to Find a Fantastic Niche by Homes.com – Cont’d at: