Coming Soon Listing Status

As a reminder, please review the following information regarding use of the Coming Soon Listing Status:

  • Coming Soon listing status allows a property to be marketed. However, a Coming Soon listing cannot be shown until the listing is in Active status.

  • There must be a fully executed, signed exclusive right to sell or exclusive agency listing agreement.

  • Within one business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to:

    • Flyers displayed in windows;
    • Yard Signs;
    • Digital marketing on public facing websites;
    • Brokerage website displays (including IDX and VOW);
    • Digital communications marketing (email blasts);
    • Multi-brokerage listing sharing networks; and
    • Applications available to the general public.


  • The listing must be entered into RCO3® in its entirety with the Coming Soon status and must include all required fields. See our YouTube video for tips on loading your Coming Soon listing into Realcomp.

  • A primary photo must be included within the current 48-hour policy. All documents must also be included within the current 48-hour policy.

  • The listing must include an activation date (a "go live" date) that is within 5 business days of the listing entry date.

  • Changes to the activation date cannot go beyond the 5-business day rule; it can be changed to less than the 5 business days, but not more.

  • Listings in the Coming Soon Status will automatically move to the Active status at 12:01 a.m. on the recorded activation date.

  • Listings in the Coming Soon status cannot be shown by anyone (including the listing agent and other agents from the listing office) during the Coming Soon period. Showings* or virtual showings can be requested to occur beginning as of the activation date or afterwards.

  • Open houses on Coming Soon listings cannot be scheduled to occur during the Coming Soon marketing period. Open houses* can be scheduled to occur beginning as of the activation date or afterwards.

  • Listings in the Coming Soon status can be included in auto emails, individual emails, and sent out through the client portal.

  • Listings in the Coming Soon status can be included in IDX, RETS, and API data feeds and must be displayed on destination sites with the Coming Soon status label and the activation date or a label clearly indicating the “listing is not available for showings” until the activation date is reached.

  • The Days on Market counter will begin as of the list date (not the activation date) that is entered on Coming Soon listing.

  • Listings in the Coming Soon status can only be changed to Active, Conditionally Withdrawn, or Unconditionally Withdrawn status.

  • Once a listing transitions from a Coming Soon status to Active, it must remain in the Active status and be available for showings* or virtual showings and cooperation for a minimum of 24 hours. Additionally, it cannot revert to Coming Soon again.

  • A property that has been entered as Coming Soon cannot be relisted again as Coming Soon by the same brokerage within 90 days.

  • Listing display history on RCO3® will include listings in the Coming Soon status; all changes (i.e., price change, activation date change, etc.) to the listing while in the Coming Soon status will be included in listing history.

  • Photos for Coming Soon listings will include a “Coming Soon” watermark which will be automatically removed as of the activation date.

***Please Note: Business days do not include Saturdays or Sundays.

***Failure to comply with the Coming Soon policy may result in a fine per Realcomp’s Rules & Regulations Policy Manual.

Additional Coming Soon Listing Resources:

Coming Soon Policies Flyer

Using Coming Soon Listing Status Tip Sheet

Realcomp Training Video – How to use “Coming Soon” in RCO3

Coming Soon Q&A – with Realcomp CEO Karen Kage & former Realcomp 2020 President, Frank Tarala

Coming Soon Listing Date Clarification

Last Modified: Friday, April 30, 2021

May 2021

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